"Cloud Skin" 2026's first viral makeup trend (What is it + How to get the look)
Posted by Ava Palermo on
Maybe you’ve already seen it floating around social media, but if you haven’t yet, you probably will soon…Of course, we’re talking about one of 2026’s soon-to-be most #ViralMakeup trends: “Cloud Skin”
Defined by a soft, matte and bouncy look inspired by the clouds, cloud skin emphasizes natural beauty by seamlessly matching, blending and blurring makeup into the complexion to create a subtly luminous, smooth and ethereal version of the bare face.
Much like the "perfect" filter, cloud skin blurs imperfections without hiding the person wearing it, creating a “your skin but softer and smoother” effect — no technology or filter necessary.
#GetTheLook with 3 (simple) steps — it’s actually pretty easy!
1. First, properly prep + prime skin. What does a literal cloud have in common with “Cloud Skin” makeup? Hydration is KEY. While solid skincare is always a great way to start any makeup look, the dewy, flawless finish of Cloud Skin is especially demanding of a clean, well-moisturized canvas.
USE: Transformer Primer — a clear, highly versatile water-based gel that perfectly prepares the face for application and extends the wear of all lip, eye and skin products. Can transform products as needed (such as turning powders into liquids and/or creams for maximum versatility). Apply base soon after. (Fragrance free, non-irritating and universal formula).
2. Second, lay the base + subtly sculpt. Match your foundation and concealer to your natural complexion and blend evenly. Lightly apply concealer to cover blemishes and problem areas. Warm up the skin with softly-defining contour, a bronze-ish blush and shimmery highlight (shades vary from person to person).
USE: Revolutionary Palette System — endlessly customizable & compatible cream + powder palettes to satisfy any foundation, lip and eye shadow needs. Use individually or mix together to create the ideal shade and/or formula for concealing, highlighting, contouring and so on. (Endless possibilities, create whatever you need whenever you need it).
ALSO USE: Luminous Treatment Foundation (by itself or combine with palette shades) — Buildable coverage, Multi-tasking liquid foundation that hydrates and treats skin with properties such as essential oils and vitamins. 6 unique shades with different undertones and level capacities. Lightweight, water-based formula with a natural, flawless finish
3. Third, mattify and set. This part is where the “cloud” really comes in, and can make or break the look. Avoid excessive powdering and lightly set only the areas that tend to get oily.
USE: Double effect powder (Individually and/or combine with palette powders)— light weight, full coverage pressed mineral powder with a beautiful matte finish + sun protection.
ALSO USE: Defining Duo (Individually and/or with other powders) — double effect formula in a deliciously scented highlight and bronzer. The iridescent cream and bronze shade contains golden mica for a perfectly warm undertone. Contains Jojoba for natural radiance.