News
"Cloud Skin" 2026's first viral makeup trend (What is it + How to get the look)
Posted by Ava Palermo on
Maybe you’ve already seen it floating around social media, but if you haven’t yet, you probably will soon…Of course, we’re talking about one of 2026’s soon-to-be most #ViralMakeup trends: “Cloud Skin”
Defined by a soft, matte cloud-inspired look, "cloud skin" emphasizes natural beauty by seamlessly matching, blending and blurring makeup into the complexion to create a subtly luminous, smooth and ethereal version of the bare face.
Much like the "perfect" filter, cloud skin blurs imperfections without hiding the person wearing it, creating a “your skin but softer and smoother” effect — no technology or filter necessary.
MEET “CLOUD DANCER” 2026’S COLOR OF THE YEAR SELECTED BY PANTONE
Posted by Ava Palermo on
As the first white shade to be selected, “Cloud Dancer; TCX 11-4201” literally represents a fresh start, providing a blank slate free from the noise of the outside world. According to Pantone, the neutral, airy white symbolizes making space for serenity and reflection in a busy, digitally-saturated world.
Mocha Mousse in Makeup X Ultimate Face®
Posted by Laurie Spellman on
How to Create the Look with Ultimate Face® The warmth and richness of Mocha Mousse come to life through a curated selection of Ultimate Face® products—each designed to sculpt, illuminate, and enhance with bronze-infused brilliance. But this trending tone isn’t just a seasonal favorite—it’s backed by powerful Pantone Color Forecasting Criteria that highlight its lasting impact across industries. 🧠 Why Mocha Mousse Makes the Cut According to Pantone’s 2025 Color Selection Insights, Mocha Mousse leads because: Cultural Relevance – Reflects a shift toward wellness, tactile beauty, and sustainable simplicity Fashion Runway Momentum – Earth tones like mocha and clay dominated...
Mocha Mousse Makeup Menu (Curated trends and products)
Posted by Ava Palermo on
Sip on coffee-inspired looks and other delicious ways to use brown in makeup with this curated trend menu inspired by our new #MochaMoment Makeup Competition — based on @Pantone’s 2025 #ColorOfTheYear “Mocha Mousse.”
“The Four Agreements - Essential Wisdom for Beauty Professionals” by Gary Spellman (inspired by Don Miguel Ruiz)
Posted by Ava Palermo on
Our beautiful industry is uniquely dynamic, creative, fast-paced and FULL of opportunities...and challenges.
As a makeup artist, hairstylist, esthetician or beauty pro of ANY kind, success is built on principles like passion, dedication, discipline and skill. Certain practices and attitudes can transform your career — and life — overall. "The Four Agreements; Essential Wisdom for Beauty Professionals" explains how.
(Written by Gary Spellman, inspired by Don Miguel Ruiz).