About Us


After more than 25 years in the professional beauty industry, Gary and Laurie Spellman – Austin, Texas based distributors of John Paul Mitchell Systems – identified a niche in the industry. With their experience working with salons and beauty experts, they saw a need for a cosmetics line that supported the needs of both the consumer and the professional makeup artist. Thus in 2002, Ultimate Face Cosmetics was born: A custom formulated, color cosmetic line founded on three basic principles: Education, Fashion, and Philanthropy.


Ultimate Face Cosmetics was created to amplify the inner beauty of EVERYONE! Vibrant pigments, technology, and undeniable quality of each product have catapulted this startup company from Austin, Texas to be the cosmetics company to watch. In the past 21 years, founders Gary and Laurie Spellman, have grown Ultimate Face Cosmetics into a global brand, while maintaining their promise of constructing a cosmetics company that centers around environmental consciousness and giving back to the community.


Uniquely positioned as Sexy, Versatile, and Beautiful, Ultimate Face® is comprised of 22 base formulations. Approximately 135 shades made from 123 raw ingredients, with carefully selected pigments, allowing each product to easily mix and blend. Our formulas are specifically designed to work with one another: The art of color mixology. Visit the “Education” link for application tips from the pros.


Our professional formulations are vegan, gluten-free, cruelty-free, and tested by top makeup artists in the industry (never on animals!). The line contains unique formulas with beneficial ingredients and signature blends derived from nature, using modern technology in pigmentation and product delivery systems. Using sustainable resources is our ongoing commitment with animal-friendly brushes, and packaging manufactured by 100% wind energy to deliver the best possible product with the health of our planet in mind.